New Product Launch
Objective: As part of our work with Cat Lift Trucks, gu9creative was asked to create various Pan-European brand building campaigns for new product launches, highlighting the products features and uses.
Delivered: For their latest launch, a range of campaign materials were created in 5 languages to assist the dealers in sell through of the product. Items included:
- Product focused website with ‘Call to action’ to contact your dealer. Dealer contact details included by territory. (multi lingual)
- Advertisements translated and run in materials handling trade journals across Europe, including the UK, France, Spain, Italy, Germany, The Netherlands, Czech Republic and Romania.
- Product launch banner materials. All aspects of the campaign were managed by gu9creative including: Media research and planning, concept development, copywriting, art direction, language translations, artworks, distribution through to and liaison