Objective: Mazak asked us to create a Product App for ipads which would demonstrate new and key products in their range, highlighting main features. App to be used by the sales team at the EMO exhibition, September 2013 and after as a sales tool.
Delivered: We developed the App in two phases, the first phase was used at EMO and the second launched at the end of September in the App store as a free download. The latter demonstrates the main features of 22 products in the Mazak range.
Yamazaki Mazak Corporation, founded in 1919, is the world’s largest producer of computer-controlled metal cutting machine tools, with annual sales of over €1.5 billion. The company is headquartered near Nagoya, Japan and has manufacturing operations in Japan, USA, Singapore, China and the UK.