Del Monte Foods is one of the country’s largest and most well-known producers, distributors and marketers of premium quality, branded food and pet products for the U.S. retail market, generating approximately $3.7 billion in net sales in fiscal 2010.
The brief given to us included producing a trade sales presenter for sell-in of updated ‘World Fruits’ range of juice drinks as well as various point of purchase including a Showcard promoting the new range of Fruitini Squeezie. All materials were created and written in line with their current branding guidelines.