Offline

Whether launching a new product or service, revitalising a brand or building new campaigns to incentivise customers, your corporate identity, brochures and marketing collateral
all help you to connect with your customers.

gu9creative has many years experience in consulting, developing and implementing traditional marketing activities. With our expert knowledge, creative focus and design capacity, we can help to build your offline strategy and ultimately help you generate leads and build business from a targeted audience.

We can help you to:

• Prepare a fully integrated communications plan
• Develop effective communications for your target audience
• Appraise elements of your marketing communications mix
• Create eye-catching and effective communication materials
• Evaluate the success of your communication campaigns
• Critically evaluate your strategic options and their implications

Creating printed collateral that really sells your services or products is still highly relevant, even in today’s digital, download world. Many people still prefer to hold and flick through a brochure, read a print Ad or see a poster. The power of a ‘boxed’ mailer to carefully selected targets can generate high quality leads and conversions. Being able to promote your business through a combination of media, so that your prospects get a variety of touch points with your business, is proven to build credibility and trust.
Before online media, where measurement of effectiveness was a long, slow and costly process, you hoped that your sales messages were hitting the spot. It took weeks or months to find out if they worked or not during which time you spent the budget anyway. Now a carefully crafted, integrated promotion lets you test messages online and then use the most effective ones in your printed collateral. Thus cutting out the
‘hit and hope’ of traditional media.

Our offline services include:

• integration with online activities
• effective print advertising
• targeted direct mail
• powerful sales literature
• branding and design guidelines
• design for print

gu9creative created collateral is designed to generate a measurable return on investment in both brand awareness and sales leads for your business.If you’d like to have a chat about your marketing activities and how we could help you improve them, please call Vikki now on 01252 738954

Integration with online activities
This is not just about saying the same things in print as online. It’s about coordinating the right combination of media, exploiting the strengths of each to build interest, generate credibility and desire and convert leads into hot prospects.

> Ask us about an integrated campaign for your business.
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Effective print advertising
If you’re going to spend hundreds or thousands of pounds on a print advertising campaign you want to be sure of three things: That you use the right message; that you say it to the right people; and that you use the most cost effective publications. gu9creative recommend campaigns that carefully focus on each of these areas with one objective in mind: to maximise your return on investment.

>Get effective print advertising for your business.
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Targeted direct mail
Direct mail still works, exceptionally well, IF it’s the right offer delivered to the right audience at the right time. In other words, if it’s relevant it’s not junk.

Roughly 50% of the success of a dm campaign depends on the prospect mailing lists, 30% on the ‘offering’ and 20% on the ‘creative’. The structure and language of the message is absolutely crucial in delivering the tried and tested AICDA formula to generate leads:

• Attention
• Interest
• Credibility
• Desire
• (call to) Action

First you must get Attention with a good heading, an interesting picture or an unusual shape or size. If you don’t do that it doesn’t matter how good your offering is! Secondly, you must gain Interest by identifying readers’ needs and explaining the benefits of your product or service. Thirdly, you must gain Credibility by using ‘proof points’ such as case studies, testimonials, industry comment, facts and figures. When you’ve done all that, you must generate Desire for your product or service and compel the reader to respond with a strong Call to Action.

> Discuss targeted direct mail for your business.
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Powerful sales literature
Your brochures and specification sheets either in print, or as downloadable PDFs, must present your products, services and credibility in powerful and believable ways, in a consistent tone of voice that truly represents your company values. We’ll ensure that all your literature projects the right image within a consistent ‘look and feel’.

> Ask us about powerful sales literature.
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Branding and design guidelines
We’ll design a corporate identity and branding guidelines unique to your business, that presents exactly the right personality to your target prospects. We’re equally happy to work within existing guidelines if you prefer. The point is to consistently promote the right corporate or brand image. Get in touch if you’d like a no-obligation appraisal of your existing branding.

> Ask us about Corporate Identity and Branding.
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Design for print
stationery, leaflets, flyers, banners, posters, uniforms, promotional items, in fact anything that involves printing ink we can do! We’ll ensure consistency and quality that builds brand equity.

> Find out how we can improve your printed collateral.
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If you need effective printed materials, please get in touch on more@gu9creative.com or 01252 856177.